An exploration into grid design using the ingredients on the back of a ChexMix bag. Mixed fonts and sizes based on ingredient quantity made for some interesting grids!
An exploration in ingredients and grid design.
Informational hierarchies are important design tools.
ChexMix Ingredients Grid Design was an exploration into layout and graphic design. All words used are from the ingredients list on the back of a regular ChexMix bag and have been set up in a hierarchy so that the most used ingredients appear to the eye first, with the inverse being true the less an ingredient is used. Two separate color palettes and layouts were chosen to ensure that the grid designs came out diverse and to see how far the grid could be pushed using the same ingredients.
Several fonts and colors were chosen as well to help break up and diversify the grid designs and I feel the choices I made strengthen the designs and grid. It was important for the viewer to be able to get established and be able to 'navigate' the information quickly, this is where the previously mentioned hierarchy comes into play, the careful consideration to font, color, and sizing has all played into establishing this informational hierarchy.
Overall, I feel the designs both work. With the primary brown grid design being the strongest of the 2, I think the contrasting colors gives the design a bit more pop than the blue themed one, which I feel is somewhat washed out by the light blues.
Adobe Photoshop/Illustrator grid work and color palettes available upon request.
Want a closer look at the design?
Check out these high resolution versions.
Services GiftedPixel Can Provide
Design and usability are important factors in any project. Getting things right in the architecture stage is key to success.
Good web design is understanding the devices that use a website and ensuring everyone can access content equally.
Establishing grids and visual hierarchies are important factors in good design. They help the flow of information which leads to better understanding.
Not everything has to be made with traditional paint and canvas. Digital illustrations can tell a story and be very complex as well.
Wireframe & Concept Design
How you got to the final product is as important as the product itself. Wireframing and prototyping are important steps in the journey.
Branding & Identity
People remember brands, and lots of design tools help make up those brands. Colors, logos, and fonts are all important items to consider.
Experience in live film, broadcast, and post-production. In a high def world it's important to get your message out there.
Making sure people can find you on the internet is crucial. Optimizing your site for search engines is a step everyone should consider.