alwaysUNITED Web Design
alwaysUNITED Web Design
A new take on healthcare websites using parallax. Multiple pages unified by element animations brings this website to life.
Large background photos and angled content area welcome visitors.
About Us Page
About Us Page
A chance to learn about alwaysUNITED with an information carousel.
Our Message Page
Our Message Page
Individual info droplets can be clicked for additional information.
Contact Us Page
Contact Us Page
Social media, maps, and continent business information.

A parallax based website that makes you feel good.

Scrolling through the pages tells a story.

View UI/UX Documentation
alwaysUNITED is a human approach to the daunting world of healthcare websites. When working on the idea and design, it was important to keep the site experience engaging so a parallax based website with high resolution background images was the way to go. Using this approach allowed each page to share it's own message and experience in a unique way without overloading the user with too much information. Though some complex UI elements like carousel sliders and pop up content blocks are used the focus was to present the information is the easiest and most engaging way possible.

The user is first presented with the Homepage and general company information, once scrolling begins content elements begin their transitions onto the page. The flow of the site allows for the user to be introduced to the company, move on to the finer/complex points about the company in the 'About Us' section, engage the users in 'Our Message' section, and then allow the user the opportunity to engage the company in response on the 'Contact' page.

The site design has been carefully crafted to be fully responsive and adaptive to different screen sizes. Balsamiq Mockup wireframes and Invision Web Prototype (in development) available upon request.

UI/UX Project Overview

alwaysUNITED is a healthcare based website that uses Parallax scrolling to tell its story. alwaysUNITED looks to differentiate themselves from other 'colder' healthcare organizations with their branding and website engagement, making the experience fun and approachable for all users. The site relies heavily on Parallax, element transitions, and full width backgrounds to create a unique experience. Once users have completed their journey they are encouraged to contact alwaysUNITED through the site or via social channels.

Identifying Peak & Pain Points

I started this project by looking at the current standards in the healthcare industry and tried to identify areas that created positive and negative experiences for users, which I have dubbed 'Peak' and 'Pain' points. Looking at the peak and pain points to find a common theme or trend is important because it will help dial in the site content to ensure the site is promoting the type of experience which engages and excites users throughout their time on the site.

Building The Story

Using the 'Peak' & 'Pain' points guide created earlier, I started in on developing the story arch for the website. Since the site is primarily running Parallax I wanted to create manageable chunks of 'story' content for users to explore. The first stage: 'Build Trust' is built up on the 'Home' and 'Who We Are' pages and demonstrates WHY alwaysUNITED is different than other healthcare providers. The second stage: 'Solidify Value' is built on the 'Who We Are' and 'Our Message' pages and looks to reinforce the value alwaysUNITED can have for each user. And the final stage: 'Show Accessibility' is built on the 'Contact Us' and 'Social Media' pages and looks to connect the users beyond the story and site and into the realm of personal engagement. To continue development, I also created a 'Flow & Feelings' guide which attempts to get in the mindset of users as they progress through the story arch, and helps with identifying user confusion or pitfalls along the way.

Branding & Wireframes

Once the story arch was finalized, it was time to start developing the overall layout and feel of the individual pages. Each page needed to have consistent branding to ensure that all pages felt like a cohesive story, as well as a logical page layout that felt intuitive to use alongside the Parallax functionality. I sampled a few color palettes, ultimately moving forward with the 'green-based' color palette, and tapped into image types and iconography I felt would help bolster the branding elements. I also began laying out the pages into wireframes to give me a rough roadmap of how the content would appear on the page, keeping in mind that elements would need to transition on/off the screen.

Transitions Guide

After the pages had been laid out into wireframes, I felt it was important to document the necessary Parallax transitions that would take place on each page. Sometimes designers and developers have to pass crucial information back and forth, and in order to assist this process I created a set of 'Transition Guides' which detail out all the timings and transitions required to build up the alwaysUNITED pages. These guides are an important part of the UI/UX process as they ensure all parties involved have the appropriate information needed to complete their stages of work.

Final Designs

The last step for the alwaysUNITED site was to combine the branding guide with the wireframes and flesh out the final page designs. These page designs would need to take into account all previous documented research and ensure that any design elements that I added worked towards the common goal of engaging and exciting users. The final designs would serve as the 'mixing bowl' full of design and conceptual ingredients that are working together. I laid the wireframes and final designs side-by-side and looked to highlight areas of design that worked well to bolster the content and to demonstrate the build up of layers of design and content on each page.

Want a closer look at the site?

Check out these high resolution versions.

Services GiftedPixel Can Provide

UI/UX Development
Design and usability are important factors in any project. Getting things right in the architecture stage is key to success.
Web Development
Good web design is understanding the devices that use a website and ensuring everyone can access content equally.
Graphic Design
Establishing grids and visual hierarchies are important factors in good design. They help the flow of information which leads to better understanding.
Digital Illustration
Not everything has to be made with traditional paint and canvas. Digital illustrations can tell a story and be very complex as well.
Wireframe & Concept Design
How you got to the final product is as important as the product itself. Wireframing and prototyping are important steps in the journey.
Branding & Identity
People remember brands, and lots of design tools help make up those brands. Colors, logos, and fonts are all important items to consider.
Video Graphics
Experience in live film, broadcast, and post-production. In a high def world it's important to get your message out there.
SEO Services
Making sure people can find you on the internet is crucial. Optimizing your site for search engines is a step everyone should consider.


I'm a versatile designer who specializes in User Experience & Interface Design for the mobile/web environment.

My goal is to create beautifully structured designs that are memorable and get clients excited.