Video production can mean a lot of things, but for kinetic typography it means using good design and layout choices coupled with smooth animations to create a unique text-based video. The dialogue I chose for my video was from the movie “Taken” specifically the 'phone call scene', and I feel like Liam Neeson's speech pattern made for a good 'tempo' in the video. For the color palette I chose 3 contrasting colors and two contrasting fonts, I wanted to keep things simple but provide enough variety in how things looks to make it visually interesting, and I think I've accomplished this, the information flows smoothly and is legible but also provides a very dynamic set of animations which keep the viewer interested.

Coupling the design with animation was a unique experience, I enjoyed setting up the word grids and testing different colors and font sizes and using pre-comps to move things as larger pieces. It was a different way to think about design, since the grid structure would need to be later used as a building block for other words so leaving ample negative space was important to the process.